Marketing and Artificial Intelligence (AI) are both vastly evolving fields, offering endless possibilities to develop different and innovative strategies across industries. As a result, there are numerous options and opportunities for using AI to enhance your marketing strategies. Combining AI with marketing strategies is fast becoming an essential skill in the industry, as marketers understand that the use of Artificial Intelligence is the future to refine strategies, streamline workflows, and gain deeper insights into audience behaviour.

As the industry evolves, mastering AI will be crucial to staying competitive. According to PwC, by 2030, 45% of total economic gain will come from product enhancements, powered by AI. As AI advances, it will enable more personalised, attractive, and affordable products, driving higher consumer demand and revolutionising industries.

The key to using AI in marketing

The key to effectively using Artificial Intelligence for marketing strategies lies in creating a well-structured prompt. A good prompt ensures that the AI generates more accurate and relevant results. To craft an effective AI prompt, be sure to include the following:

  • Context: provide background information on your request.

  • Specifications: outline any constraints or specificities the AI will need to generate the desired result.

  • Task details: precisely define the task you want the AI to perform.

Pro tip: it's not uncommon for the AI to lose track during the strategy setup process. To prevent this, it's advisable to periodically remind the AI about the overall goal and the critical details of your strategy.

Example of a good prompt:

[Company name], operating in the [industry field], is my new client. They have been active in the market for [period of time]. Their primary audience is [add audience], and their main target location is [add regions]. The core purpose and values of [company name] are [add purpose and values]. They distinguish themselves from other companies in the industry through [add highlights]. The brand’s tone of voice is [add tone of voice]. For a more in-depth understanding of the company's brand, below are its website and social media profiles [add links]. Based on the information provided, I need suggestions for marketing strategies I could build, focusing on email marketing, social media, blog posts, Google, and Social Media ads. I want the suggestions to be filtered by media, and I want you to give me three examples of each.

Note: the final part should be tailored to the specific strategy you're aiming to develop. The more detailed your instructions, the more accurate the results will be.

Three main uses of AI to enhance content marketing strategies

Escalate brainstorming

AI acts as a powerful brainstorming tool, accessing countless sources to generate insights that may not be initially apparent to humans. To make the most of AI for brainstorming, start with a clear question, or problem, or feed it examples of the type of content you’re aiming for and ask for similar ideas.

Here are some examples of brainstorming prompts:

  • Which innovative solutions could I use to solve [insert problem]?

  • I need new ideas for the content strategy of [company name]. Could you suggest some?

  • I want to improve the marketing strategies for [company name], could you brainstorm new ideas for me?

  • Based on this content [add content], could you please provide me with suitable and adaptable ideas for [company name]?

Keep in mind that to use these prompts, it's important to provide the AI with context and key specifications about your company, as mentioned earlier.

Improve copywriting

AI can help improve the clarity and flow of your copy, making your writing smoother by eliminating repetitive phrases and improving transitions between paragraphs.

Here are some prompts to enhance your copywriting:

  • I’m working on a text/article/social media post/blog post on [insert idea]. Please provide me with an initial copywriting draft.

  • Review the copy I’ve written for [company name] and suggest ways to make it more concise and easy to understand. [Add copy].

  • Highlight the main keywords of the following text, and suggest SEO improvements. [Add copy].

  • [Add copy]. Analyse this copy, and suggest customer-focused CTAs that will motivate readers to [specify desired action].

Enhance content marketing analysis

AI can also assist in analysing your marketing strategies. Provide it with your initial data, and it can offer further insights and recommendations for improvement.

Here are some example prompts for content analysis:

  • Analyse our social media audience segments [insert data]. How can we tailor content to better engage each segment?

  • Take a look at my social media profile, and suggest what is missing and where improvements can be made.

  • These are my social media post results [insert data]. Please provide insights on how to improve, and offer variations of the best-performing content that I can replicate.

  • Read this page [add link] of our website, and suggest keywords we should be targeting in SEO.

In conclusion, as AI continues to evolve, its applications within your marketing strategies will expand even further. While it’s clear that Artificial Intelligence can enhance your marketing strategies, it’s important to use it as a tool to complement human creativity and strategic thinking, not as an employer replacement.

The future of marketing lies in a balance, where AI helps optimise strategies, while people continue to lead with empathy, intuition, and creativity. As AI and marketing strategies grow, marketing professionals must stay curious, continuously learning and finding new ways to improve how these tools can be used in synergy with our work.