Writing has found its way through me, although it has taken on different roles over the years. What began as a professional pursuit naturally evolved into a cherished hobby, and nowadays, writing is also a powerful ally for expressing and digesting my thoughts and feelings, offering clarity and creativity in ways I hadn’t anticipated.

This deep passion for writing inspired me to create an Instagram page and a newsletter called “Vamo Falá”—which in a raw translation means “Let’s Speak Up”. This is a place where I share thoughts on a wide range of topics centred around life itself, with a particular emphasis on the female perspective, wellness, and the everyday challenges that we all face.

Through "Vamo Falá," I’ve found a space to connect with women who relate to the thoughts I share and who no longer want to be silent. If you are a Brazilian, like me, or if you speak Portuguese, I encourage you to take a look—you might find something that resonates with you.

Being Brazilian is a core part of who I am, and I’m proud to have been born and raised in the state of Minas Gerais, known as the state of most friendly and warmhearted people, and of course, the land of Pão de Queijo—a delicious cheese bread and also a symbol of our culture. The values and warmth of my state are deeply ingrained in me, and they influence not only my personal life but also the way I approach my hobbies and work.

I’m a professional marketing analyst, and my path to a career in marketing began with my graduation in advertising which laid the foundation for the journey ahead. I initially started working as a social media intern where I discovered my knack for connecting with people through storytelling.

Curious to explore other fields in advertising, I transitioned into the media segment, working with out-of-home publicity. However, I quickly realised that my true passion and calling lay where I could blend creativity, strategy, analysis, and, of course, my love for writing. This realisation brought me back to where I began, and later evolved, where I could fully leverage these strengths in a way that feels both challenging and rewarding.

Throughout my career, I’ve remained committed to continuously refining my skills and expanding my knowledge, constantly developing and testing new strategies, driven by a desire to understand what makes people tick and how to connect with them within the context of each industry.

On my LinkedIn profile, you can see some of the results and personal perceptions of the marketing strategies I have tested and implemented. My organised, detail-oriented nature—what I affectionately call my “organised freak side”— drives me to achieve measurable results and encourages me to have a keen eye for spotting potential problems.

But there’s more to me than just my professional life and hobbies. I’m an eager traveler who thrives on the thrill of exploring and embracing different ways of life. Every journey adds layers to my understanding of the world and deepens the empathy I bring to both my work and personal interactions.

In addition to travel, I have found my love for books, TV series, fashion, and a good conversation with friends and family—each offering me inspiration and new ideas that fuel my curiosity and creativity, which I often integrate into my writing.

This diverse range of interests helps me maintain a critical and analytical mindset and continually enriches my work. I see every experience, whether is a marketing challenge or a simple conversation over dinner, as an opportunity to learn, grow, and expand my perspective. My life and career are a balancing act between creativity and strategy, between introspection and action, and I wouldn’t have it any other way.

As I continue to evolve in both my professional and personal journeys, I remain dedicated to pursuing new opportunities to grow, sharing my insights, and connecting with others. Whether through writing, marketing, or simply engaging with the world around me.