Alicia is a communications specialist based in Dubai. After graduating in Journalism by the Univesitat de València, Alicia decided to move to Madrid where she studied a Master Degree in Economic and Business Journalism at the Universidad Rey Juan Carlos.

During this time in Madrid, she also worked for two years in a financial platform specialized in Merger & Acquisitions (M&A), Private Equity and Equity Capital Markets. After being appointed as Research and Business Intelligence Analyst, Alicia was responsible for the Latin American markets and she had to develop new business opportunities in several markets such as Mexico, Uruguay, Paraguay, Costa Rica and Colombia, among others. After a successful year, Alicia became responsible for the Spanish market and she successfully handled all the relationships and analysis for the key stakeholders, including law desks, financial firms, and data boutiques.

Two years later, Alicia decided to move to the United Arab Emirates setting Dubai as her new home. She worked for one year for Dubai Air Navigation Services, which is responsible for providing air traffic services within the busiest airport worldwide. Alicia was Digital and Communications Officer and she worked on key communications projects in order to achieve internal and external communications plans.

Her main hobby is traveling and she loves to discover new places and cultures. She is a foodie as well and she proved it with the design and development of Dubaisecretplan.com. It is a blog created for the Spanish community in order to review interesting and creative restaurants along the city.

Alicia is interested in economics, financial markets and innovation. She likes to research about new and interesting projects in Dubai and she is always looking for the last trends related to the digital sector.