Beautiful Georgia… Gorgeous Caucasus mountains…

Svaneti is a region that feels like a hidden gem waiting to be discovered. While Svaneti boasts numerous stunning villages, Mestia stands out as a unique destination, offering a blend of rich history, breathtaking landscapes, and a vibrant culture that has been preserved through the ages.

Mestia, the administrative center of the Svaneti region, is a town where history and modernity coexist harmoniously. It is renowned for its iconic medieval watchtowers, which punctuate the skyline and tell stories of a time when they served as protective fortresses for the local families. These towers, along with the traditional Svan houses, create a distinct architectural landscape that is unlike any other.

The history of Mestia is as rich and rugged as the mountains that surround it. Svaneti has been inhabited for centuries, and Mestia, in particular, has always played a crucial role due to its strategic location. The town has been a cultural and economic hub, facilitating trade and fostering a unique blend of influences. The Svan people have a proud heritage, with traditions, language, and customs that have been preserved and are still very much alive today.

What makes Mestia unique? Every tourist or even Georgian who has visited Mestia will say the same thing, that there is no other place in Georgia similar to it, it is a unique place to be and an unparalleled experience for everyone. A gateway to some of the most stunning natural scenery in Georgia. From the majestic peaks of Mount Ushba to the pristine Enguri River, the natural beauty here is awe-inspiring. Adventure enthusiasts can enjoy activities like hiking, mountaineering, and skiing, while those looking for a more relaxed experience can explore the town’s rich cultural heritage.

Must-visit places in Svaneti

While Mestia is a central attraction, the surrounding villages are equally enchanting and offer unique experiences:

  • Ushguli: recognized as one of the highest continuously inhabited settlements in Europe, Ushguli is a UNESCO World Heritage site. Its ancient towers and dramatic landscapes make it a must-visit.
  • Latali and Lenjeri: these villages are known for their beautiful churches adorned with medieval frescoes and intricate carvings.
  • Mulakhi and Becho: offering picturesque trails and stunning views, these villages are perfect for nature lovers.

Museums to explore

Svaneti’s rich cultural heritage is best explored through its museums:

  • Museum of History and Ethnography of Mestia: Located just 1.8 km from Gistola Hotel, this museum offers insights into the history and traditions of the Svan people.
  • Museum of Ushguli: Explore artifacts and exhibits showcasing the history and lifestyle of this remote village, providing a deeper understanding of its UNESCO status.
  • Mikheil Khergiani House Museum: Mikheil Khergiani is a renowned Georgian alpinist known for his daring climbs in the Caucasus Mountains. The museum showcases his personal memorabilia, including the alpinist's implements, alongside exhibits of life in Svaneti: icons, furniture, traditional clothing, and agrarian tools. Paintings and publications about alpinism enrich the experience, offering insights into Khergiani's adventurous spirit and his deep ties to the landscapes of Svaneti.

Culinary delights and where to Eet

Svaneti’s culinary offerings are a treat for the senses. The region’s cuisine is characterized by hearty and flavorful dishes:

  • Kubdari: a traditional meat-filled pastry that is a local favorite.
  • Tashmijabi: a cheesy potato dish that is both comforting and delicious.
  • Svanetian salt: a unique blend of salt and local herbs, used to season various dishes.

Restaurant recommendations

  • Lushnu Qor: located in Mestia, this restaurant offers traditional Svan and Georgian dishes with a modern twist.
  • Cafe Laila: known for its cozy atmosphere and delicious local cuisine, it’s a great place to relax and enjoy a meal.

Where to drink

For those looking to unwind with a drink, Mestia has a few charming spots:

  • Bar Mestia: a popular spot for both locals and tourists, offering a wide range of beverages.
  • Svaneti Wine House: perfect for wine enthusiasts looking to sample local Georgian wines.
  • Erti Kava Mestia: they don’t just brew the coffee here, they live with it!

Where to stay: the Gistola Hotel

When it comes to accommodations, the Gistola Hotel in Mestia stands out as a premier choice. As the only 5-star hotel in the region, Gistola offers luxury and comfort amidst the stunning backdrop of the Svaneti mountains. The hotel features 45 deluxe and suite category rooms, a swimming pool, a terrace, a restaurant, a lounge, a bar, and a night entertainment club.

To gain more insight into the vision behind this remarkable establishment and its role in the community, Gistola Hotel’s founder, Irakli Gurchiani, spoke exclusively to Meer:

What inspired the establishment of the Gistola Hotel in Mestia?

The idea of establishing Gistola Hotel was born from a deep appreciation for the unique beauty and cultural heritage of Mestia. We wanted to create a place where visitors could experience the luxury and comfort of a 5-star hotel while being immersed in the natural and historical richness of Svaneti. The aim was to offer a high-end destination that caters to both adventurous explorers and those seeking a peaceful retreat.

How does Gistola contribute to the local community and promote sustainable tourism?

Gistola is committed to contributing positively to the local community. Most of our employees are residents of Mestia, which not only provides job opportunities but also ensures that our guests experience authentic Svaneti hospitality. Additionally, we promote sustainable tourism by implementing eco-friendly practices within the hotel and encouraging our guests to respect the local environment and culture. This includes everything from reducing waste to supporting local businesses and artisans.

What are the main challenges the hospitality industry faces in Svaneti, and how does Gistola address them?

One of the main challenges in Svaneti is the region’s remote location, which can make travel and logistics difficult. Additionally, balancing tourism growth with sustainable practices is crucial to preserving the natural and cultural heritage of the area. Gistola addresses these challenges by investing in infrastructure improvements, such as better transportation services for our guests, and by actively participating in community initiatives that promote sustainable development.

How do you see the future of tourism in Svaneti evolving, particularly with the rise of luxury travel?

The future of tourism in Svaneti looks promising, especially with the increasing interest in luxury travel. As more visitors seek unique and high-end experiences, Svaneti’s pristine landscapes and rich cultural heritage offer an unparalleled destination. We believe that by continuing to enhance our facilities and services, and by maintaining a strong focus on sustainability and community involvement, we can position Svaneti as a leading luxury travel destination while preserving its unique character.

This seamless blend of luxurious accommodations and thoughtful management practices at Gistola Hotel not only ensures a memorable stay for guests but also contributes to the sustainable development and vibrant future of Svaneti.

Even though Svaneti faces several challenges, including infrastructure development, accessibility, and preserving its cultural heritage while promoting tourism, the hospitality industry in Svaneti is still growing, with an increasing number of tourists each year. Hotels like Gistola play a crucial role in setting high standards and providing quality services that attract visitors. Balancing tourism growth with sustainable practices and community involvement is what everyone is striving for to achieve better development of the region.

Svaneti, with its unique history, culture, and natural beauty, is a destination that promises unforgettable experiences. Mestia, as the heart of this region, offers a perfect starting point for exploring the wonders of Svaneti. Whether you're seeking adventure, cultural enrichment, or simply a peaceful retreat, Svaneti has something to offer every traveler, with its stunning places sure to be comfortable and memorable.