Being born at the southernmost province of Spain, Alejandro earned a BA in Philosophy and a MA in Pragmatic Linguistics from University Complutense of Madrid. After graduating, he worked in public and media relations, branding, and online marketing for European advertising and PR firms. He eventually came to New York and got an MA in Corporate Communication from Baruch College (CUNY) in the island of Manhattan where he got blissfully drawn in a torrent of paint and plaster.