Lindsay Meister is a Canadian copywriter and content writer. She specializes in crafting strategic content with a personal touch; helping brands nourish their audiences with fresh, relatable copy.

Lindsay loved writing from a young age. She still has a copy of her very first journal – barely legible, as it was written around age five when she was just beginning to learn how to spell. Throughout her childhood she also wrote several short stories with ridiculous characters, often drawing from her real-life experiences.

After struggling with her mental health as a teenager, Lindsay decided to use her experiences to give back by pursuing a career in social work. Her passion for helping people led her to study social sciences and to work in community social work and youth development programs. She learned to deeply empathize and understand others’ perspectives and experiences while learning resourcefulness and problem-solving. More broadly, her experiences in social work taught her about the systemic and structural factors that impact our well-being such as socioeconomic status, disability, gender, race, and more. Her work also taught her about the individual and personal factors that impact our well-being, such as mental health challenges, self-care, and social support.

After experiencing a change in her health, Lindsay needed to pivot. She decided to take a chance on her dream and enrolled in a professional writing program while taking on freelance writing clients. While her studies helped her develop her copywriting, copyediting, marketing, and public relations skills, freelancing taught her how to navigate different communication platforms and allowed her to see the real-life impact of her copy. This combination of courses and freelance work has made Lindsay a highly adaptive, organized, and multifaceted professional.

Now she blends her background in social work with her professional writing training to create original, optimized content that informs and inspires others with real-life experience to back up her words. Her desire to help others has never disappeared but morphed into a different sphere where she can help others through the written word. She often volunteers her writing skills to organizations that are doing good for the community, which is very meaningful to her.

Lindsay’s writing experience spans mental health and personal development, wellness, living with chronic health conditions, plant-based food and vegan lifestyle, travel and leisure, work culture and professional development, and dating and relationships. She draws on her education in the social sciences, her social work background, her professional writing studies, and her varied life experiences to produce content that is both informative and relatable.

Her writing services include creating blog posts and articles, sales emails, newsletters, social media copy, ad copy, website copy, brochures and pamphlets, public relations statements, internal communications, and much more. She crafts goal-driven content tailored to each unique audience and each client’s content goals. She utilizes the latest digital marketing and SEO best practices to produce strategic, goal-driven content.

Lindsay has had the pleasure of writing for various media companies, small businesses, and community organizations and excels at adapting to each client's target audience and brand goals. Further, she draws on her social work background to deeply understand each audience's perspectives, wants, needs, goals, and pain points. Her handcrafted content blends strategy with relatability, driving conversions while helping build brand trust.

When she’s not writing Lindsay enjoys getting crafty and creative, making a mess trying new recipes, practicing yoga, and running around after her two charming yet cheeky orange tabbies.

Feel free to follow her on her socials or check out her portfolio website at the link below!