Otávio Zanetti Martins
Joined Meer in July 2024
Otávio Zanetti Martins

I´m a 23-year-old sports industry professional, International Relations graduate (PUC-SP), and master in sports management (ESBS).

Coming from Barretos, a small city in the countryside of São Paulo, Brazil, I´ve always been interested in a wide range of topics such as history, political science, culture, languages, and, of course, sports.

My passion for football, in particular, started at a very young age. I owe that to my family. With two parents who are passionate about Santos FC, it was unavoidable for me to become anything different from that. Then right after, tennis and basketball came along, which are two other sports that I fell in love with both playing and watching.

As time went on and I grew older, other passions were introduced into my life, such as music and fashion.

The first one has become an essential part of my life. Listening to music is able to transport me to a specific place and time and has a different effect than any other experience could offer me. And no, I don't have a favourite genre; I just love music that is created with passion and delivered with effort.

On the other hand, fashion sparks my creativity to its fullest. I even started my own local streetwear brand back in 2021 (Oz Company), which was an unforgettable experience and made me learn a lot, mainly how much effort and determination it really takes to make it in the industry.

Educationally, coming out of high school in 2018, I decided to take the bachelor’s course in international relations at one of the best universities in Brazil, PUC-SP, due to the wide range of subjects covered in the programme that were of personal interest. My most valuable learning while doing the course, aside from participating in a very special research project about the United States´s influence in the Middle East, was my final thesis, “Sport as an Instrument of International Policy in International Relations: The Globalised Football."

The project was put together with the main idea of highlighting the role of sports beyond an entertainment tool. Football, as a cultural, political, and economic phenomenon, was chosen as the central subject of the paper, which emphasised its correlations and consequences in the current globalised era. The thesis was my first academic article to be published and holds a very special place in my heart as it really made me fall in love with researching and writing.

In 2021, after starting my career at a big health and hygiene products manufacturer in logistics and then moving on to marketing at an international chamber of commerce, I came to the conclusion that I wanted to guide my professional life down the route of a field that was of real interest to me and meant something more than just regular work.

Through reaching out to people and making new contacts, I decided to try my luck in the sports industry without knowing much about it, and I finally found an internship at an international sports marketing agency, which allowed me to learn about the intricacies of the sports industry through working on a variety of projects with different scopes while being followed by great leadership from qualified professionals.

From introductory market research for foreign clients to social media management and process structuring to coordinating video shoots with football stars, creative planning of international marketing campaigns, and account management, Those were some of the things that I've worked on during my time in the company, and that really opened my mind to the possibility of acquiring an educational background for what I was effectively doing.

In 2023, I took the biggest step of my life and decided to take a shot at living and studying abroad. Valencia, in Spain, was the city of choice.

After having a once-in-a-lifetime experience of living out of my home country for the first time, learning two new languages (Spanish and Italian), meeting some amazing people, and graduating in sports management, here we are now with a new challenge: writing.

Growing up with a journalist dad, the field of communications in general has always been of great interest to me, which also came naturally into my life.

As a kid, I remember visiting him at his job and seeing all the different activities that were involved in putting together a newspaper with the final aim of informing people. That's when I realised that there´s much more involved to it than just basically writing an article or reviewing a text, and that doing so should not be taken for granted, as well as all of the work taking place behind the scenes.

As a product of it all, as I continue my journey in the sports industry and in life, through this platform, I plan to showcase and develop my writing focused on the world of sports, politics, and entertainment.

I hope you tag along.

Articles by Otávio Zanetti Martins

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