Since 2021, I've been immersed in the world of professional content writing and strategy. My journey has allowed me to dive deep into fields such as SEO, Generative AI, and organic growth strategies, all of which play a crucial role in helping businesses thrive in the digital age. I am also the founder of the UK-based agency Content Canopy Ltd, which provides writing and brand strategy services to small-medium businesses.

My academic background is diverse. From high school to university, I have studied computer science, sociology, international relations, and English literature. While these fields initially shaped my educational journey, they were just the starting points for a long-lasting passion for cultural and social commentary. My love for reading, which began in my early years, naturally led me to the path of becoming an independent writer and a research enthusiast. I find great joy in exploring topics that pique my interest, as this not only enhances my writing but also broadens my understanding of various perspectives.

In addition to my content career, I am also TEFL qualified and a certified IELTS trainer. I occasionally take on the rewarding role of teaching English to ESL students. This experience has enriched my communication skills and given me a deeper appreciation for the nuances of language.

My current interests lie in writing about business, technology, culture, and the philosophical movements that shape our world, with a particular focus on postmodernism. I'm critical of the prevailing capitalist landscape and how it influences our systems and societies. This critical stance has drawn me to the works of thinkers like Nassim Taleb, Mark Fisher, and Slavoj Žižek. Their ideas challenge conventional thinking and inspire me to view the world from alternative perspectives. In a society where many follow the mainstream, I find value in counter-intuitive thinking, which allows me to approach topics as an outsider.

As someone who leans politically left, I am deeply concerned with issues such as ethical consumption, climate change, wealth inequality, and the concepts of happiness and fulfilment in the postmodern age. These issues are not just academic interests but are central to my worldview and the things I write. I believe in the importance of addressing these concerns because thought must go hand in hand with action. I try my best to practice these in my daily life as well.

I also resonate with the concept of "Hyperthinking" introduced by the European author Philip Weiss. Weiss argues that in today’s fast-paced world, people cannot be defined solely by their success or failure at any particular stage or time in their lives, such as by their degrees or past achievements. Instead, as the world changes more rapidly than ever, we all need to become evolving beings equipped with the meta-skill of adaptability and flexibility. It is this meta-skill, rather than any specific, static skill set, that should define us. Embracing hyperthinking, I strive to embody this adaptability, ensuring that my work remains relevant and impactful in a constantly shifting landscape. By continuously learning and evolving, I aim to not only stay current but also to drive meaningful conversations and insights into the ever-evolving world around us.

In a nutshell, my goal as a writer is to craft pieces that are not only informative but also engaging and thought-provoking. Whether I'm developing a content strategy for a business, writing about the latest technological trends, or digging into cultural and philosophical ideas, I strive to produce work that captivates and stimulates my audience.