You know the icons, now meet the hidden gems.

For the past five years, the Bossa team has been immersed in the Hidden treasures project—a meticulous exploration of the overlooked yet pivotal companies that shaped Brazilian design history. Through extensive research of old magazines, company catalogs, and newspapers, we have unearthed narratives on the verge of being forgotten. These stories extend beyond the celebrated masters, shedding light on the creative ecosystems—the stores, makers, and local scenes—that played vital roles in Brazil’s modern design movement.

The pioneers will always hold their rightful place in history, but Hidden treasures brings the focus to the networks and ideas that sustained and amplified their success. It explores how creative hubs, cultural movements, and economic forces intersected to shape Brazil’s design landscape, reflecting a dynamic confluence of ambition, innovation, and historical context. Hidden Treasures then shifts the narrative to the second generation of designers — those inspired by the pioneers —, unfolding a pivotal moment when industry and design converged in Brazil.

Unlike the radical experimentation seen elsewhere, the late 1960s was marked by a pragmatic approach to design, when mid-century modern aesthetics became accessible to the upper-middle class. This era presents significant industrial growth, as companies invested in worker training, expanded operations, and established multiple locations—often bridging São Paulo and Rio de Janeiro. This industrialization brought modern design into everyday life, making it both functional and aspirational.

Among these companies, Móveis Cimo stands out. More than just an industry, Cimo left an enduring legacy in Brazilian design history. It furnished public buildings, theaters, cinemas, and schools while also catering to the growing demand for modern design in private homes. As "modern" became synonymous with "trendy," Cimo developed a line that brought mid-century aesthetics to a broader audience, balancing functionality with style.