Media has always been a representation of power relationships and the construction of meaning in concepts such as "gender" and "race" and their intersections. As a result of this, there are constant efforts by prominent producers to manipulate people of colour (POC) and the LGBTQ+ community into believing that representation is not as important as it truly is. Equally important, language serves as a reflection of meaning. When someone who is not black uses the 'N*word,' whether or not there is a black person present in the room, it is a racist act. There is no room for discussion on this matter; it should be universally acknowledged, just as it is understood that when a man refers to women as 'females,' he is displaying misogyny.
However, even though women are shifting their priorities and are no longer primarily focused on finding a husband and starting a family, this is not sufficient. Men also need to change. It is not uncommon to hear a man label women who seek financially stable partners as 'gold-diggers.' Conversely, it is far less common to see a man rejected without facing slut-shaming or even harassment.
Men are still afforded the freedom to present themselves as aggressive and inflexible to maintain their 'masculine' image, while women are often expected to protect their image by appearing delicate and using higher-pitched voices. When a woman attempts to be assertive or projects confidence, she is labelled as a 'bitch,' whereas a man doing the same is seen as charismatic. The very words and meanings in these sentences perpetuate sexism. Language, in my view, serves as a representation of beliefs and meaning within society. You express what you believe in, and it is through your beliefs that you find groups and communities that validate and share your perspective.
Furthermore, textbooks are a perfect example of how politics, ideology, and racism are deeply ingrained in society. Many language professors around the world, from various fields such as Spanish and German, have noted an "increased discrepancy between what the textbooks traditionally offered." This discrepancy is not limited to the structures of the language in question but also extends to how the approach to culture impacts the perception of others, particularly individuals from different nationalities and ethnicities. Additionally, textbooks often reflect deeper ideological and political worldviews that students must comprehend to function in a global economy. A prime example of this can be seen in the United States' educational system, where students may struggle to differentiate between ethnicity and nationality. This confusion leads to a lack of understanding regarding why, for instance, a blonde Colombian is still considered Latinx or why Spaniards are not the same as Mexicans.
For the most part, governments have instructed publishing companies to compose textbooks according to their needs. If the elites aimed to boost national pride, they would include national role models in their programs and highlight their recognized and honourable past while downplaying or even omitting shameful aspects of their history. For instance, Native American genocides were often portrayed as a response to Native violence and a 'need' to fight back. As time passed, these governments encouraged their citizens to learn new languages, especially those used as the primary communication system with ally nations for trade and business. This is reflected in how language books improved in terms of vocabulary, explanations, and resources, as well as the quality of teaching, as national governments sought to open their economies to the global market. Additionally, more recent textbooks increasingly emphasized tourism and often avoided discussing problematic historical and political events (Vinall, 2012; Kramsch, 2012). "National cultures did not disappear but manifested as social conventions, conversational styles, eating habits, and leisure activities" (Curdt-Christiansen and Weninger, 2015).
Race, biological sex, and privilege are part of our daily lives. Language serves as a reflection of our thoughts, fears, and ignorance. How we choose to treat and address others as individuals can have a significant impact on the global stage. The use of terms like 'btch,' 'Nword,' or any other offensive examples speaks for itself. Generation Z, Zennials, and Millennials have made significant strides, but it is crucial for everyone to join in ending this insensitive use of language. How we express ourselves shapes our personal space, our image, and our conception of society. The expectations placed on men regarding feminine women are akin to accepting pedantry. We must work to change society as new generations come of age. We need to alter how our children express themselves and how they treat and perceive others. This is the only way we can create a safer and better world.
Additionally, the ideology promoted by white supremacists from a very young age illustrates how deeply rooted colonialism and racism are. Governments employ educational manipulation to secure control over everyone's beliefs and ideologies. We must be aware of our daily surroundings and take charge of our own personal growth because it is evident that the elites will not assist us. Reading news from various sources with diverse authors and ideologies, even those we may not fully understand, studying different languages, even those vastly different from our own, and exploring other cultures and traditions will help us achieve the genuinely global world we aspire to in theory.