Serbian companies presented their products for the first time at the Israfood International Food and Drink Fair in Tel Aviv, with an estimated export value of around €1.2 million, according to initial analysis.

Organized by Serbian Chamber of Commerce and Serbian Development Agency, the following companies have presented themselves at the Israfood fair: Agranela Valjevo, Agropartner Lucani, BMN Malinas Pozega, Cold Press Belgrade, EURO Frigo Pozega, Interfood 60 Cacak, ITN Group Belgrade, Master Fruits Belgrade, PIK Becej from Becej and Sanum Per Fructus Kragujevac.

During this event, which lasted from November 26th to 28th, representatives of Serbian companies held about 300 meetings with potential Israeli partners.

In addition to the exhibitors, the fair was visited by two companies "Mlekara Sabac" and GMP Jarmenovci. Serbian manufacturers have introduced a diverse range of products, including frozen fruits and vegetables, dried fruits and mushrooms, smoked products, cold-pressed fruit juices, nuts-based milk and spreads, vegan and gluten-free products.

On the first day of the fair, Milutin Stanojevic, Ambassador of Serbia in Israel, visited Serbian stand with associates and took the opportunity to familiarize Serbian companies with the market potential and business conditions in Israel, customs and non-tariff barriers and the necessary certificates.

Most Serbian exhibitor companies have a Kosher certificate, which is already a good basis for starting negotiations with Israeli partners.

For the exhibitors, SCC has organized visits and meetings with two Israeli chains, Shufersal - the largest 240-store chain, and the Rami Levy chain, to familiarize themselves with the conditions of sale and product placement at the Israeli market, both under the company brand and under the brand name.

On the second day of the fair, meetings were held with the Federation of Israeli Chambers of Commerce. Next to Serbia, Israfood fair attended Poland, Ukraine, the Czech Republic, Belarus, France and Brazil with their national pavilions. For businesses to operate in the Israeli market, products need to be Kosher-certified.