Two Ducati motorcyles have been elected as the best motorcycles of 2011 by the American sport magazine Cycle World; they are the Multistrada 1200 and the Diavel. The Reds of Borgo Panigale are, in fact, finally gaining popularity and significant market shares in the highly desired American market. For the second consecutive year the Multistrada 1200, has gained the title of Best Open Streetbike and the brand new Diavel Carbon, a few weeks arrived in the United States market, is already a commercial success; the bike has won in the hard category Best Cruiser.

These are the reasons presented by Cycle World at the time of the award, both for the Multistrada 1200 and the Diavel; reasons that confirm the technical choices and style of Ducati, recognizing the talent and efforts by the Borgo Panigale factory engineers.

For the second consecutive year, the Ducati Multistrada 1200 has earned recognition for its design, impressive performance, both on and off road, for its top-level components, and for its sheer versatility. Equipped with the Testastretta 11 °, derived directly from the superbike 1198, the Multistrada 1200 provides a pleasant, safe, and fun ride. The drive position allows total control of the bike in any situation. Even in its basic version, without the excellent Öhlins sports suspensions electronically adjustable, the Ducati Traction Control, ABS, throttle ride-by-wire, and, above all, the ability to have "4 bikes in one" with different riding modes, make this twin-cylinder Italian bike definitely a winner. With all these features, the Multistrada 1200 is one of the bikes with the highest potential ever built.

There are many ways to ride a bike; people can use it to go for a ride, they can go on highways at high speed, or use it for practical reasons. Or it can be ridden in an original and different way. This is just what Ducati did, interpreting the spirit of classical performance of American bikes but with an injection of vitality and with all the charm of Italian design and technology; thus, consumers can have one of the most attractive, fast, and fun bike that has ever been produced to date, while presenting itself also as a cruiser. This is the Diavel, a powerful means of original and fascinating bike, characterized by the carbon fiber and advanced technology, which could only gain the scepter of the Best Cruiser 2011.

This important and significant recognition confirms the credibility and the success that a brand like Ducati is getting in the United States. At a time of crisis and uncertainty in the automotive sector, where the motorcycle market seems to be the one suffering the most, Ducati has been able to transform one of the most difficult time the industry of motorcycle has encountered, into one of the most challenging opportunities.

Although its market in the first six months of 2011 suffered a decrease of 8.8% compared to the past year, with new products and a careful management team, Ducati has been able to gain a growth of 18.1% in the United States alone. A trend that is confirmed by sales data from the first half of 2011, thanks to the success of bikes such as Diavel, the Multistrada 1200, the Hypermotard 796, and the Monster family 796 and 696, along with the brand new Monster 1100; all of them are having an enormous success on the important American market.

Although the motorcycle industry is encountering a tough time, like other sectors are, the credibility, quality, and success of Ducati is enabling this company to continue to succeed with its products. Furthermore, in a period of economical crisis Ducati has been well able to conquer the American audience and market.