Printing a New World

1 May — 19 Aug 2018 at the Victoria and Albert Museum in London, United Kingdom

28 May 2018

Sheet steel for better homes, booklet, issued by the British Steelwork Association, 1930s, England. Museum no. 38041800898447. © Victoria and Albert Museum, London

In the 1930s, advances in manufacturing and technology affected every aspect of daily life, from construction to domestic chores to entertainment.

Distinctive examples of small commercial graphic design jobs from British, European and American designers reveal the daily lives of ordinary people during a time of rapid change and technological innovation.

Victoria and Albert Museum

The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.3 million objects that span over 5,000 years of human creativity.

Museum profile

Location

London, United Kingdom

Founded in

1899

Frosted foods: purity, economy, convenience, leaflet, printed by Lund, Humphries and Co. Ltd, issued by Birds Eye Ltd, 1930s, England. Museum no. 38041800576332. © Victoria and Albert Museum, London

Telefunken Radio-Grammo Musikschranke, brochure, printed by Orell Füssli, issued by Telefunken, 1934, Germany. Museum no. 38041800898439. © Victoria and Albert Museum, London

Rehousing with the aid of electricity, booklet, issued by the British Electrical Development Association, 1934, England. Museum no. 38041800576480. © Victoria and Albert Museum, London

Frosted foods: purity, economy, convenience, leaflet, printed by Lund, Humphries and Co. Ltd, issued by Birds Eye Ltd, 1930s, England. Museum no. 38041800576332. © Victoria and Albert Museum, London
Telefunken Radio-Grammo Musikschranke, brochure, printed by Orell Füssli, issued by Telefunken, 1934, Germany. Museum no. 38041800898439. © Victoria and Albert Museum, London
Rehousing with the aid of electricity, booklet, issued by the British Electrical Development Association, 1934, England. Museum no. 38041800576480. © Victoria and Albert Museum, London

Telefunken Radio-Grammo Musikschranke, brochure, printed by Orell Füssli, issued by Telefunken, 1934, Germany. Museum no. 38041800898439. © Victoria and Albert Museum, London
Rehousing with the aid of electricity, booklet, issued by the British Electrical Development Association, 1934, England. Museum no. 38041800576480. © Victoria and Albert Museum, London
Frosted foods: purity, economy, convenience, leaflet, printed by Lund, Humphries and Co. Ltd, issued by Birds Eye Ltd, 1930s, England. Museum no. 38041800576332. © Victoria and Albert Museum, London