Was it a long time only the "finer things" last "national life" as "rural Shine", "Bauer jugs", "guild and household appliance" which one to should receive thought in terms of a nostalgic celebration of old crafts glory and rural-rural idyll, so are there for a modern folklore of today, especially the testimonies of the "SPMS" in mass culture of concern. The dramatic upheavals of the pre-industrial world for the industrial and post-industrial comprehensible to them.

Valuable special collections and the broad thematic orientation make the Ethnographic collections of the Landesmuseum Württemberg to tangible memory of Württemberg everyday culture from the late 18th to the 21st century.