Imitate Modern is thrilled to announce our forthcoming exhibition of British artist Luc Waring’s artworks. Waring’s new solo-exhibition Registered Trademarks, explores how we, both as individuals and a society, have internally registered luxury branding through advertisements. The exhibition will commence with the opening celebration on Thursday 16th March and is on show till 27th March.

For this exhibition, Waring’s major source of influence comes from today’s metropolis, since advertisements make up the large majority of the images we see around us. As Duchamp used the urinal as his everyday ‘readymade’, Waring explains:

“I use the most commonly viewed phenomena in our environment: advertisements. To me, these are internationally relevant ‘ready-mades’ of today.”

Academically, advertisements have been categorised as ‘low art’, as opposed to the ‘high art’ shown in galleries and museums. As a continuation from artists such as Andy Warhol and Jeff Koons, this exhibition blurs the academic distinction between ‘high’ and ‘low’ art. Everyday advertising recreated for the gallery; house paints and aerosol alongside oil paints, etchings and hand-stretched cotton canvases. The source materials for this exhibition range from a 1970s Dior campaign to today’s Vogue content. Waring’s style has evolved from his roots in Street Art and Pop Art to his more recent love and respect for the ideas and style of Abstract Expressionism and European Modernism. These works illustrate his six-year journey as a professional artist, both stylistically and conceptually.

In the last few years Waring expanded his use of different mediums, far beyond his foundations in street art. He has been working closely with photo-etching, collage, screen-printing, lithography, aerosol and stencil, in addition to experimenting with dark room developing, cloths, video and music. His style is perhaps best described as a mix of Pop Art and Abstract Expressionism, but also highlighted by an element of dreamy romanticism commonly found within the artworks of Henri Matisse and Pablo Picasso.

In 2013, Waring had his first major Fine Art show at The Courtauld Gallery, where his work hung alongside works by Monet, Van Gogh and Gauguin. This was the first exhibition in which the Courtauld Gallery had exhibited living artists, securing a name for Waring in the Fine Art World. A noteable collector of his works is The Dowager Viscountess Rothermore, and even Kate Moss, a prominent subject of some of his pieces. One of Luc Waring’s pieces has also featured in the tabloids regarding Lindsay Lohan’s break-up scandal.

An urban contemporary gallery situated in Shepherd Market in Mayfair, London. Imitate Modern exhibits a line-up of emerging artists, working in a vast range of mediums from biro drawing to graffiti and photography to sculpture and fashion. What unifies artists at Imitate Modern is the skill and drive to produce innovative, impeccable and sometimes controversial works of art, cementing them in the next generation of industry leaders.