Mercedes-Benz Fashion Week in Stockholm will take place August 27-29, introducing the 2013 Spring/Summer collections. Several renowned designer brands have already been confirmed to unveil their much-anticipated spring collections, including Cheap Monday, Dagmar, Filippa K, Tiger of Sweden, Ida Sjöstedt and more.

Once again Mercedes-Benz Fashion Week is presenting a packed show programme with 30 brands participating. New this season is an official events schedule.

The Mercedes-Benz Fashion Week spring/summer 2013 schedule features everything from smaller, intimate shows to grand fashion parades. The well-respected couture designer Fadi el Khoury, participating in the Mercedes-Benz Fashion Week for the first time, will be first out. Other brands exhibiting for the first time are Mes Dames and JÅAL Atelier. Brands familiar to us from previous shows are Filippa K, Tiger of Sweden, Cheap Monday, Maria Nordström, Nhu Doung, to name a few.

“It’s very pleasing to see the big, established brands staying faithful to Mercedes-Benz Fashion Week and that they consider it worthwhile participating season after season. But it’s also great that those new, creative fashion designers who are putting new bubble into this business chose to exhibit their wares during the Mercedes-Benz Fashion Week”, says Gunilla Grübb from the Association of Swedish Fashion Brands.

“We’ve noticed that more and more brands want to take part in Mercedes-Benz Fashion Week, but that they want to participate in a new way. That’s very positive of course and something we’d like to encourage”, says Gunilla Grübb.

New for the Week is that the Stureplan Group is included as a main sponsor, alongside Mercedes-Benz, Max Factor, Schwarzkopf, Safilo, Coca Cola Light and American Express. In the summer of 2010 Mercedes-Benz started as title sponsor for the Week.

Schedule for Mercedes-Benz Fashion Week S/S 13

  • Monday, August 27
    11:00 Press Conference at Berns Terrassen, Berzelii Park
    12:00 Fadi el Khoury at Berns Stora Salongen, Berzelii Park
    13:00 Nhu Duong at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    14:00 Ubi Sunt at Other Location
    15:00 Ida Sjöstedt at Berns Stora Salongen, Berzelii Park
    16:00 Stylein at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    17:00 Altewai-Saome at Berns Stora Salongen, Berzelii Park
    18:00 Whyred at Other Location
    19:00 Carin Wester at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    20:00 Filippa K Woman at Other Location
     
  • Tuesday, August 28
    09:30 Dagmar at Other Location
    11:00 Mayla at Berns Stora Salongen, Berzelii Park
    12:00 Boomerang at Other Location
    13:00 Josefina Larsson (JÅAL ATELIER) at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    14:00 The Local Firm at Berns Stora Salongen, Berzelii Park
    15:00 Maria Nordström at Studio, Kungsträdgården
    16:00 Diana Orving at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    17:00 Busnel at Berns Stora Salongen, Berzelii Park
    18:00 Filippa K Man at Other Location
    19:00 J.Lindeberg at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    21:00 Cheap Monday at Other Location
     
  • Wednesday, August 29
    09:00 Hope at Other Location
    11:00 Textilhögskolan at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    12:00 Cornelia Webb, A.L.L. och Malinda Damgaard at Studio, Kungsträdgården
    13:00 Josefin Strid at Berns Stora Salongen, Berzelii Park
    14:00 Lagom at Mercedes-Benz Fashion Pavilion, Kungsträdgården
    15:00 TBC at Other Location
    16:00 Mes Dames at Berns Stora Salongen, Berzelii Park
    17:00 Oscar Jacobson at Other Location
    18:00 Hernández Cornet at Berns Spegelsalen, Berzelii Park
    19:00 Camilla Norrback at Berns Stora Salongen, Berzelii Park
    20:00 Tiger Of Sweden at Mercedes-Benz Fashion Pavilion, Kungsträdgården

For the third consecutive time, the popular fashion event Fashion Night will once again coincidence with Mercedes-Benz Fashion Week. On August 29, a large number of stores and boutiques around Stureplan and Norrmalmstorg.

For general information about Mercedes-Benz Fashion Week, please visit: www.mercedesbenzfashionweek.se